00-marketing-plan-global

A global go-to-market marketing plan requires mapping strategy, positioning, channels, and KPIs to specific regions. This Skill builds a comprehensive seven-section plan covering strategy, SAVE framework, content, channel budget, risks, and execution timeline tailored for US, EU, SEA, LATAM, and APAC markets.

Reverse KPI budgeting calculates required channel spend by working backward from target goals. This Skill uses chained reverse KPI calculations to ground your channel budgeting in measurable performance targets, ensuring your global marketing plan allocates funds based on evidence rather than estimates.

Building an evidence-grounded marketing plan involves chaining competitor research and customer insights to identify market gaps. This Skill invokes sub-skills to gather competitor data and customer pain points, then automatically integrates that research into your positioning, content strategy, and channel selection.

Yes, marketing plans can be generated for pre-launch, launch, growth, or mature stages. You provide the product USP, target audience, goal, budget, and current stage, and the Skill adjusts the seven-section framework and execution timeline to match your specific lifecycle phase.

You need a product marketing context file outlining your USP, audience, and primary market. The Skill reads the required context file first, then asks up to four information-gathering questions about your goals and budget before assembling the final structured template.

Structuring content strategy and risk matrices for international markets requires region-aware guidance and a standardized framework. This Skill produces a unified template that aligns your content strategy with a dedicated risk matrix, adjusting channel notes and execution timelines for each target region.