02-platform-audit

To audit a client's social media presence, you need a completed 01-client-brief, a defined set of active platforms, and competitor handles. The audit reviews public profiles to benchmark performance and generates a structured audit table per active platform.

Benchmarking social media performance against named competitors involves comparing public profile metrics directly. This process identifies performance gaps and prioritises quick wins by evaluating the client's active platforms against the provided competitor handles.

No, competitor handles are required to generate the audit deck outline. The platform audit specifically benchmarks a client's public profile performance against named competitors to produce a 6-slide deck outline and a prioritised quick-wins list.

To prioritise quick wins for social media accounts, you run a platform-by-platform audit to identify performance gaps. This generates a prioritised quick-wins list by comparing the client's public profiles against named competitors.

A social media platform audit delivers a structured audit table per active platform, competitive benchmarking results, a prioritised quick-wins list, and a 6-slide deck outline designed for stakeholder review.