08-competitor-research-global

Analyze direct, indirect, and secondary competitors to produce an 8-dimension report with SWOT and positioning map.

526|218|Updated Apr 15, 2026
One-click install
npx skills add https://github.com/minhnv0807/ai-business-skills --skill 08-competitor-research-global
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: 08-competitor-research-global
Source: https://github.com/minhnv0807/ai-business-skills/tree/main/skills/en/08-competitor-research-global
Command: npx skills add https://github.com/minhnv0807/ai-business-skills --skill 08-competitor-research-global

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps you reduce blind spots in global marketing by systematically analyzing competitors to uncover positioning strengths, content patterns, and market gaps you can exploit.

Core Features & Use Cases

  • 3-tier competitor framework: classifies direct, indirect (substitutable), and secondary competitors to avoid shallow comparisons.
  • Structured per-competitor analysis: captures positioning, content strategy, channel activity, ad signals, audience overlap, pricing, threat level, and actionable insights.
  • SWOT and positioning map: translates research into clear brand advantages, risks, and a visual positioning decision.
  • Market gap discovery + content benchmark: identifies product/channel/content/experience gaps and what top-performing competitor content is doing.
  • Actionable recommendations: turns findings into prioritized next steps and a quality checklist to ensure the report is evidence-based.

Quick Start

Ask the skill to run a global competitor analysis for your product, using your competitors’ links and your main worries, then deliver a SWOT, positioning map, and prioritized market-gap actions.

Frequently Asked Questions about 08-competitor-research-global

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find global market gaps through competitor research?

Global competitor research identifies market gaps by classifying direct, indirect, and secondary competitors, then analyzing their positioning, content benchmarks, and channel activity to uncover exploitable opportunities. It produces an 8-dimension competitor report with SWOT and a 2x2 positioning map.

What is the best way to run a SWOT analysis for global marketing competitors?

Running a SWOT analysis for global marketing requires collecting competitor data via tools like SimilarWeb, Ahrefs, Semrush, and ads libraries. The process translates positioning analysis and content benchmarking into clear brand advantages, risks, and a visual positioning decision.

How do I use an ads library for competitive positioning and content benchmarking?

Ads libraries provide ad signals for competitive positioning and content benchmarking by capturing competitor channel activity and audience overlap. This data feeds into a structured per-competitor analysis to identify threat levels and actionable insights for campaign briefing.

Can I use this competitor analysis framework for any industry and platform?

Yes, this 3-tier competitor framework classifies direct, indirect, and secondary competitors to support marketing strategy tasks across industries and platforms. It requires collecting competitor links and data to generate a structured report with SWOT and a positioning map.

Why should I classify indirect and secondary competitors instead of just direct ones?

Classifying indirect and secondary competitors avoids shallow comparisons by revealing substitutable alternatives and broader market dynamics. This 3-tier framework ensures the 8-dimension competitor report captures comprehensive audience overlap and threat levels.

What data do I need to collect before generating a competitor positioning map?

Generating a competitor positioning map requires collecting competitor data via tools like SimilarWeb, Ahrefs, Semrush, and ads libraries. You need competitor links and your main marketing worries to produce the SWOT, positioning map, and prioritized market-gap actions.