10-reverse-kpi-global

What problem does it solve?

This Skill solves the problem of uncertainty in marketing planning by letting you calculate the required marketing spend from a revenue goal (or estimate revenue from an available budget) with region-aware benchmarks.

Core Features & Use Cases

• Reverse KPI budget calculation (Revenue → Spend): Compute impressions, clicks, leads, conversions, and total ad budget using funnel math and AOV/ACV inputs.
• Forward KPI projection (Spend → Revenue): Estimate expected revenue outcomes from a chosen budget using the same benchmark-driven funnel steps.
• Region-specific benchmark variants (US/EU/SEA/LATAM): Adjust CTR, conversion rates, and CPM/CPL assumptions based on the selected market, including currency handling guidance.
• 3-scenario sensitivity analysis: Produce pessimistic, realistic (base), and optimistic results to stress-test assumptions and avoid planning on a single number.
• Budget allocation + break-even checks: Include phase-based budget splits and a break-even risk grade to connect marketing KPIs to unit economics.

Quick Start

Tell the AI your target revenue per month, your AOV/ACV in the correct currency, your primary region (US/EU/SEA/LATAM), and whether you want Reverse (revenue → budget) or Forward (budget → revenue).