12-website-content-plan

A 90-day website content plan maps 12 article briefs to audience personas and topic clusters, scheduling them across an editorial calendar with internal linking structures to align publication cadence with campaign windows.

Internal linking structures connect article briefs directly to service pages and CTAs, ensuring topical authority flows through the website content plan and drives visitors toward conversion points.

Lead magnet ideas and content upgrades are generated by mapping audience personas to 3–5 primary topic areas, producing detailed specifications designed to convert website visitors within the content plan.

Yes, the content plan includes tone and regional context guidance specifically for East Africa, aligning the 12-week editorial calendar with local campaign dates and audience personas.

To generate 12 article briefs, you need client name, industry, at least two audience personas, 3–5 primary topic areas, target publication frequency, and any relevant campaign dates.

An editorial calendar distributes 12 article briefs across 12 weeks, balancing publication cadence and campaign alignment across 3–5 primary topic areas to ensure consistent content coverage.