What problem does it solve?
This Skill helps you monitor what customers, competitors, and the industry are saying across major social and review channels so you can detect emerging issues early, understand sentiment, and capture content opportunities.
Core Features & Use Cases
- Channel + keyword listening: Defines where to monitor globally (e.g., X, Reddit, TikTok, Instagram, YouTube, Google Reviews, Trustpilot/G2/Capterra, and more) and which brand/product/competitor/industry keywords to track.
- Sentiment + topic categorization: Scores mentions on a five-level sentiment scale and groups them by topics like product quality, service experience, pricing, marketing reaction, and competitor positioning.
- Crisis detection and response workflow: Maps green-to-red thresholds to actions, including how to identify the source, respond within hours, resolve within days, and recover over weeks.
- Trend and niche research: Produces weekly “hot topics” and trend types (rising topics, viral formats, seasonal shifts, competitor moves, and sentiment changes) to turn listening into actionable content ideas.
- Reporting templates: Provides weekly and monthly report structures with brand health metrics (Share of Voice, Net Sentiment, Response Rate, Response Time).
Quick Start
Use the attached brand info to generate a weekly Social Listening report that monitors the specified global channels, applies the sentiment and crisis thresholds, and outputs the report plus recommended next actions.
