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35-brand-voice

Creates a brand voice document defining personality, tone, vocabulary, and copy review checklists.

569|224|Updated Apr 15, 2026
Search Tags:#vocabulary#copywriting#brand voice#tone of voice#Marketing#content consistency#brand personality
One-click install
npx skills add https://github.com/minhnv0807/ai-business-skills --skill 35-brand-voice
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: 35-brand-voice
Source: https://github.com/minhnv0807/ai-business-skills/tree/main/skills/vi/35-brand-voice
Command: npx skills add https://github.com/minhnv0807/ai-business-skills --skill 35-brand-voice

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Content teams produce inconsistent copy when every writer uses a different style, making the brand unrecognizable across channels. This Skill locks the brand voice once into a reusable document so every caption, script, ad, and email stays consistent.

Core Features & Use Cases

  • Brand Personality Definition: Selects exactly 3 core adjectives with explanations, plus 3 traits the brand must never be perceived as.
  • Tone of Voice Table: Defines 5 dimensions (energy, formality, address style, data usage, objection handling) with both "Brand is" and "Brand is not" columns.
  • Vocabulary & Banned Words: Builds use/avoid/banned word lists sourced from real customer language, plus standardized internal product naming.
  • 5 Before/After Examples: Covers product captions, negative comment replies, promotions, educational content, and testimonials.
  • Use Case: A marketing team onboarding a new copywriter sends them the generated Brand Voice Document so their first drafts already match the established tone.

Quick Start

Use the brand voice skill to create a complete brand voice document for my brand, including personality traits, tone table, vocabulary, and before/after examples.

Frequently Asked Questions about 35-brand-voice

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a brand voice document for my business?▼

Define 3 core personality adjectives with explanations, build a tone of voice table across 5 dimensions, and compile vocabulary lists of words to use, avoid, and ban. Finish with 5 before/after copy examples so writers can see the voice applied in practice.

What should a tone of voice guide include?▼

A tone of voice guide should cover energy level, formality, address style, how data and evidence are used, and how objections are handled. Each dimension needs both a "Brand is" and "Brand is not" column to prevent tone drift.

How do I keep brand voice consistent across social media platforms?▼

Keep the core voice and vocabulary identical on every channel and only adjust format and length per platform. For example, Facebook posts can be longer while TikTok captions stay short, but the personality and tone remain unchanged.

When should I not use a brand voice skill?▼

Do not use it for visual identity rules like colors and fonts, which belong in a brand guideline document, or for brand positioning strategy. It also does not replace a content brief for writing a single specific piece.

Where should brand voice vocabulary come from?▼

Vocabulary should come from real customer language found in reviews, comments, and inbox messages, combined with words that reflect the brand personality. Banned word lists typically include generic marketing clichés the brand wants to avoid.

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