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36-content-brief

Generates per-post content briefs with angle, hooks, key message, CTA, and visual direction.

569|224|Updated Apr 15, 2026
Search Tags:#copywriting#Markdown#Hooks#content brief#CTA#Content Marketing#Social Media
One-click install
npx skills add https://github.com/minhnv0807/ai-business-skills --skill 36-content-brief
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: 36-content-brief
Source: https://github.com/minhnv0807/ai-business-skills/tree/main/skills/vi/36-content-brief
Command: npx skills add https://github.com/minhnv0807/ai-business-skills --skill 36-content-brief

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Writers often receive vague content assignments and must guess the angle, hook, and CTA, causing endless revision loops. This Skill produces a complete one-post content brief so a writer can start drafting immediately without asking follow-up questions.

Core Features & Use Cases

  • Structured Brief Generation: Produces a Markdown brief covering funnel stage, angle, root customer insight, three hook options (pain, curiosity, contrarian), key message, body outline, CTA, and distribution plan.
  • Workflow Integration: Pulls inputs from the content calendar, customer insight, and brand voice skills, then hands off to caption, video script, and visual brief skills.
  • Use Case: A content lead has a monthly calendar and needs to brief Wednesday's TikTok post. The Skill outputs a ready-to-write brief with a specific angle, three hooks, one CTA, and visual direction.

Quick Start

Create a content brief for tomorrow's Facebook post targeting MOFU with a comment CTA.

Frequently Asked Questions about 36-content-brief

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a content brief for social media posts?▼

Define one angle, one root customer insight, and one CTA per post, then specify three hook options, a single key message, up to three body points, and visual direction. This Skill generates that structure as a Markdown file a writer can execute immediately.

What should a content brief include before writing a post?▼

A complete brief includes funnel stage (TOFU/MOFU/BOFU), channel and format, the root insight quoted verbatim, three distinct hooks, one key message, specific proof points with sources, a concrete CTA, brand voice references, and visual direction.

When should I use a content brief versus a content calendar?▼

Use a content calendar skill to plan the full month of posts first. Use this brief skill afterward to specify each individual post's angle, hooks, and CTA before writing. It does not replace calendar planning.

Can this brief be used for video and carousel content?▼

Yes, the brief covers video, carousel, static, text, and email formats. For detailed visual production, it hands off to dedicated image, carousel, or video editor brief skills after the copy is approved.

Why do writers still ask questions after receiving a brief?▼

Briefs fail when they contain topics instead of specific angles, vague CTAs, or missing proof points. This Skill enforces one angle per post, verbatim customer insights, and concrete evidence so no follow-up questions are needed.

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