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36-content-brief-global

Generates a single-piece content brief with angle, hooks, key message, CTA, and distribution plan.

569|224|Updated Apr 15, 2026
Search Tags:#copywriting#brand voice#Hooks#Marketing#content brief#CTA#Social Media
One-click install
npx skills add https://github.com/minhnv0807/ai-business-skills --skill 36-content-brief-global
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: 36-content-brief-global
Source: https://github.com/minhnv0807/ai-business-skills/tree/main/skills/en/36-content-brief-global
Command: npx skills add https://github.com/minhnv0807/ai-business-skills --skill 36-content-brief-global

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Writers and freelancers often receive vague content requests and must guess the angle, hook, and CTA, causing endless revision cycles. This Skill produces a complete one-piece content brief so a writer can start immediately without asking follow-up questions.

Core Features & Use Cases

  • Structured Brief Generation: Produces a Markdown brief covering placement, funnel stage, angle with verbatim source insight, three hook options (pain, curiosity, contrarian), one-sentence key message, evidence, CTA, brand voice, visual direction, and distribution plan.
  • Insight-Anchored Angles: Pulls a customer insight (internal monologue, pain, or objection) from the customer insight file and quotes it verbatim as the brief's anchor.
  • Compliance and Handoff: States FTC disclosure wording for paid partnerships or affiliate links, and routes detailed visual work to image, carousel, or video editor brief skills after copy approval.
  • Use Case: A marketing lead needs a LinkedIn post briefed for a freelancer. The Skill reads the content calendar, brand voice document, and customer insights, then outputs a ready-to-write brief with three hooks and a recommended CTA.

Quick Start

Create a content brief for next Tuesday's LinkedIn post about our onboarding feature using the calendar and brand voice files.

Frequently Asked Questions about 36-content-brief-global

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a content brief for a freelance writer?▼

A content brief should specify placement (channel, format, funnel stage), one angle anchored to a verbatim customer insight, three hook options, a one-sentence key message, sourced evidence, a specific CTA, brand voice references, and visual direction. This Skill generates that structure as a Markdown file.

What should a social media content brief include?▼

It should include the publish date and channel, funnel stage, a single angle with its source insight quoted verbatim, three distinct hooks (pain, curiosity, contrarian), a one-sentence key message, evidence with sources, primary and micro CTAs, hashtags per platform, and cross-post plans.

What is the difference between a content calendar and a content brief?▼

A content calendar schedules what publishes when and where, while a content brief defines what a single piece actually says. The calendar supplies placement details; the brief adds the angle, hooks, message, and CTA so a writer can execute.

When should I not use a single-piece content brief?▼

Do not use it for planning a month of posts (use a content calendar), writing the finished caption or script (use production skills), or creating detailed image specs (use an image brief skill). It covers only the pre-writing strategy for one piece.

Does the brief handle FTC disclosure for sponsored posts?▼

Yes. If the piece is a paid partnership or contains affiliate links, the brief requires stating the exact disclosure wording, since FTC endorsement rules apply to organic posts with material connections.

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