What problem does it solve? Building a full advertising or brand proposal from a client Brief usually requires weeks of research, strategy debate, creative development, media planning, and deck production. This Skill turns that into a staged human-AI co-creation workflow for the China market, preserving context, evidence, and decisions across rounds instead of generating a one-shot deck. ## Core Features & Use Cases - Two-round research and strategy: Runs deep first-round research on category, brand business, consumers, and competition, produces 6-8 client Q&A questions, then calibrates with client answers to form 2-4 genuinely different strategy routes with an explicit AI recommendation. - Dynamic stage routing: Enter from any stage—Brief, client Q&A, strategy draft, Big Idea, KV, TVC script, event, media Roadmap, page-by-page Markdown, or PPT production—and only backfill the upstream steps that actually change the outcome. - Specialized creative and delivery modules: Includes reference protocols for Big Idea development, Campaign expression constitution, KV visual concepts, TVC text scripts, event marketing, media architecture and Roadmap, proposal narrative, and PPT production via image-generation or HTML/PDF routes. - Use Case: You receive a Brief for a new sugar-free tea launch targeting young professionals. The Skill researches the category, challenges whether the Brief's stated task is the real problem, drafts client questions, then after the Q&A meeting develops strategy routes, a Big Idea, KV and TVC directions, a media Roadmap, and finally a confirmed page-by-page PPT. ## Quick Start Use the 4-proposal-cocreator skill with this Brief and my existing materials to co-create this proposal with me, starting from first-round research and client questions.
