41-campaign-asset-list-global

Start from the campaign brief, map every live channel and its required formats, then assign each asset a funnel stage, dimensions, owner, priority, and a deadline counted back from launch day. The output is a Markdown table the designer can execute directly.

A typical Meta Ads set includes single images at 1080x1080 and 1200x628, story or reels covers at 1080x1920, a 5-7 card carousel, and retargeting statics. Each funnel stage (TOFU, MOFU, BOFU) should have its own creative rather than sharing one asset.

Deadlines are counted backward from launch: concept MVP at T-7, complex assets like landing pages and video at T-5, medium assets like carousels and banner sets at T-3, and fast assets like statics and stories at T-1.

Use the asset list at campaign planning time to enumerate everything the campaign needs. Use an individual image brief afterward to spec one asset in detail, and a quick visual brief for urgent mid-campaign requests instead.

Use the pattern [Campaign]_[Channel]_[Size]_[Stage]_[Version]_[Status], for example SpringLaunch_Meta_1080x1080_TOFU_v2_APPROVED.png. Status tags are DRAFT, REVIEW, APPROVED, and ARCHIVED, with Working, Final, and Archived folders in shared storage.