What problem does it solve?
When a live ad campaign suffers creative fatigue, CTR decay, or climbing frequency, teams need a replacement asset within hours, not days. This Skill produces a stripped-down one-page brief that lets a designer duplicate the winning creative, change only the listed elements, and ship in 2-4 hours.
Core Features & Use Cases
- Rapid Brief Template: A one-page Markdown template covering base creative link, a current-versus-new change table, required sizes, export format, and a hard deadline.
- SLA-Driven Workflow: Defines owner and time limits for each step — 30 minutes to write the brief, 2-4 hours to build, 30-minute review, and auto-approval after one hour of silence.
- Fatigue Trigger Thresholds: Provides decision signals such as 25-30% CTR decay from baseline, frequency above 2.5-3.0, and rising CPA to justify an urgent refresh.
- Use Case: A media buyer notices frequency hit 3.2 on a prospecting ad set. They use this Skill to write a quick brief cloning the top-CTR creative with only a new headline, and the designer delivers the variant before end of day.
Quick Start
Ask the AI to write a quick visual brief for your fatigued campaign creative, providing the winning ad's source file link, the one element to change, the required sizes, and the delivery deadline.
