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52-account-structure

Designs ad account structures with campaign hierarchy, naming conventions, and budget allocation for Meta, TikTok, Google, and Zalo.

569|224|Updated Apr 15, 2026
Search Tags:#performance marketing#naming convention#budget allocation#campaign setup#Meta ads#account structure#cbo abo
One-click install
npx skills add https://github.com/minhnv0807/ai-business-skills --skill 52-account-structure
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: 52-account-structure
Source: https://github.com/minhnv0807/ai-business-skills/tree/main/skills/vi/52-account-structure
Command: npx skills add https://github.com/minhnv0807/ai-business-skills --skill 52-account-structure

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Launching ad campaigns without a clear account structure leads to scattered budgets, unreadable data, and ad sets stuck in the learning phase. This Skill produces a complete account structure plan before any campaign goes live.

Core Features & Use Cases

  • Campaign Hierarchy Design: Builds a campaign/ad set/ad tree separating cold testing, scaling, and retargeting with one objective per campaign.
  • Naming Convention System: Defines a three-level naming format (campaign, ad set, ad) aligned with UTM parameters for cross-platform data reconciliation.
  • CBO vs ABO Decision & Budget Rules: Selects budget mode by phase (ABO for testing, CBO for scaling) and enforces minimum daily budgets per platform.
  • Use Case: A marketer preparing to launch Meta lead-gen campaigns for a new course uses this Skill to output a full account structure document with 3-5 ad sets, standardized names, and a 30/50/15/5 budget split before spending anything.

Quick Start

Use the account structure skill to design a Meta ads campaign hierarchy with naming conventions and budget allocation for my new product launch.

Frequently Asked Questions about 52-account-structure

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure a Meta ads account for testing?▼

Use one campaign per objective with 3-5 ad sets covering broad, interest, and lookalike audiences, each holding 2-3 ads. Run ABO with equal budgets so every ad set gets enough data to exit the learning phase.

Should I use CBO or ABO when launching Facebook ads?▼

Use ABO during testing to control spend per audience, and switch to CBO only when scaling proven winners. CBO during testing concentrates budget into one ad set and starves the others of data.

What is a good naming convention for ad campaigns?▼

Use uppercase, underscore-separated formats like META_LEAD_PRODUCT_COLD_0726 for campaigns, audience and budget details for ad sets, and creative type plus hook for ads. Match ad names to utm_content for cross-platform reporting.

What is the minimum daily budget per ad set on Meta?▼

Meta ad sets need roughly 100-200K VND per day to exit the learning phase, which requires about 50 conversions per week. A general rule is daily budget of at least 5x your target CPL.

When should I not use this account structure approach?▼

This Skill is for pre-launch setup only. For auditing already-running accounts use a performance audit skill, and for cross-channel budget planning use a media plan skill instead.

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