What problem does it solve?
Planning ad spend without concrete KPIs makes it impossible to know whether a campaign wins or loses. This Skill builds a complete media plan that traces every number back to a revenue target, so budget allocation across channels and funnel stages is grounded in math rather than guesswork.
Core Features & Use Cases
- Reverse KPI Calculation: Derives required leads, max CPL, break-even ROAS, and ad budget from revenue targets, AOV, and gross margin across three scenarios (pessimistic, base, optimistic).
- Multi-Dimensional Budget Allocation: Splits budget by channel (Meta, TikTok, Google, Zalo), by funnel stage (TOFU/MOFU/BOFU), and by campaign type using the 30% testing / 50% scale / 15% retargeting / 5% lookalike operating standard.
- Ramp-Up Timeline & Decision Rules: Produces a weekly ramp-up schedule with checkpoints, per-channel KPI targets, CPL decision rules, and a contingency plan for at least four failure scenarios.
- Use Case: A Vietnamese SME wants to plan next month's Meta and TikTok ad spend from a 500M VND revenue goal. The Skill calculates the required lead volume and CPL ceiling, allocates budget across channels and funnel stages, and outputs a ready-to-use media plan markdown file.
Quick Start
Ask the AI to create a media plan for your product with your monthly revenue target, total ad budget, and the channels you want to run.
