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60-launch-playbook

Generates a phased product launch playbook with timelines, checklists, war-room schedules, and rollback criteria.

569|224|Updated Apr 15, 2026
Search Tags:#go-to-market#marketing operations#launch playbook#war room#rollback criteria#Product launch#campaign checklist
One-click install
npx skills add https://github.com/minhnv0807/ai-business-skills --skill 60-launch-playbook
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: 60-launch-playbook
Source: https://github.com/minhnv0807/ai-business-skills/tree/main/skills/vi/60-launch-playbook
Command: npx skills add https://github.com/minhnv0807/ai-business-skills --skill 60-launch-playbook

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Launching a product or campaign without a repeatable process leads to missed tasks, unclear ownership, and chaotic launch days. This Skill turns a go-to-market plan into a structured execution playbook covering T-30 through D+7 so every team member knows what to do and when.

Core Features & Use Cases

  • Phased Launch Timeline: Builds a backward-planned schedule from T-30 to D+7 covering foundation, build, ramp-up, final prep, and go/no-go checkpoints.
  • Department Checklists & War-Room Plan: Produces per-team checklists (content, design, ads, sales/CSKH, dev) plus an hour-by-hour launch day war-room roster.
  • Escalation & Rollback Rules: Defines an escalation matrix and numeric rollback thresholds (e.g., CPL over 3x target) so failures are handled by rule, not panic.
  • Use Case: A marketing team two weeks from launching a new offer uses this Skill to generate a complete playbook with owners, deadlines, and go/no-go criteria for launch day.

Quick Start

Ask the AI to create a launch playbook for your product with a specific launch date, team roster, and current asset status.

Frequently Asked Questions about 60-launch-playbook

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product launch checklist for my marketing team?▼

Provide your launch date, team roster, and current asset status, and the Skill generates a backward-planned checklist from T-30 to launch day. It covers five departments: content, design, ads, sales/CSKH, and dev, each with specific tasks and deadlines.

What should a launch day war-room schedule include?▼

A war-room schedule assigns hourly activities with named owners, such as publishing the announcement post, activating paused ads, sending email blasts, and running data checks. This Skill produces an hour-by-hour roster from morning final checks through end-of-day review.

When should I use a launch playbook versus a go-to-market plan?▼

Use a go-to-market plan first to define segment, positioning, and messaging. Use this launch playbook afterward as the execution layer that turns the GTM strategy into timelines, checklists, and launch day operations.

What are rollback criteria in a product launch?▼

Rollback criteria are predefined numeric thresholds that trigger pausing part or all of a launch, such as CPL exceeding 3x target after 24 hours or landing page conversion below one-third of expectations. The Skill defines these thresholds so decisions are rule-based rather than emotional.

Does this playbook handle launch failures and crises?▼

It includes an escalation matrix mapping incidents like tracking failures, site downtime, and ad rejections to severity levels and owners. Reputation crises or viral negative comments are handed off to a dedicated crisis playbook skill.

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