60-launch-playbook-global

Provide the launch date, team roster, and existing assets, and the Skill generates a T-30 to D+7 timeline with per-function checklists for content, design, ads, sales, and engineering. Every task gets one owner and a deadline with a specific time and timezone.

A war room plan includes one shared channel, an hourly activity roster from T-1 hour through day-1 wrap, and a named point of contact per function. Data is checked hourly and decisions are made same-day by the leader.

Use the go-to-market strategy first to define positioning and beachhead, then use this playbook as the execution layer underneath it. The playbook handles who does what and when, not the strategic choices.

Roll-back criteria are numeric thresholds that trigger pausing part or all of a launch, such as CPA above 3x target after 24 hours or landing page conversion below one-third of expectation. The leader decides, and roll-back is treated as a valid correction, not a failure.

Yes, the war room roster is published in a single reference timezone with local equivalents, and written status updates are required at each checkpoint. This ensures no decision depends on a specific person being awake.