63-campaign-retrospective

Gather final KPI data versus targets, hold a 60-minute team session within 5 days of campaign end, and document a scorecard, what worked, what failed with root causes, and surprises. Every lesson must convert into an action item with an owner and deadline.

A complete post-mortem includes a KPI scorecard versus targets with a Success/Mixed/Miss verdict, evidence-backed wins and failures with root causes, surprises, a process review, team callouts, playbook updates, and inputs for the next campaign.

Hold the retrospective within 5 days after the campaign ends while memory is fresh. Send final data to the team beforehand so the meeting focuses on discussion rather than reading numbers.

A periodic report summarizes performance numbers for stakeholders, while a retrospective analyzes why results happened, extracts lessons, and mandates concrete changes to playbooks and processes. Use a reporting skill for routine updates and this Skill only after a campaign ends.

Dig past surface symptoms to the originating cause, for example tracing poor ad performance to audience overlap with a prior campaign causing high frequency and declining CTR. Every failure entry requires supporting data, not opinions.