65-team-performance-review

Collect the member's role, review period, KPIs set at the start of the period, and concrete output data such as tasks delivered, on-time rate, and campaign results. The Skill then generates a full review document with a KPI scorecard, evidence-based feedback, and a development plan.

Content writers are measured on output volume, on-time rate, revision count, and engagement. Media buyers are measured on CPL versus target, ROAS, campaign success rate, and optimization cadence. The Skill provides role-specific KPI tables for writers, designers, media buyers, and channel operators.

Yes, but the review will be qualitative only, and the Skill explicitly notes this limitation in the output. The first action after such a review is to define KPIs for the next period so future evaluations have a fair baseline.

Use a campaign retrospective when evaluating a campaign or system outcome, and a performance review when evaluating an individual person. The Skill explicitly separates these two cases and links to the campaign retrospective skill for system-level analysis.

Apply the same rating rubric across all members in the same role, evaluate behaviors rather than personality traits, and require every judgment to include a dated example or metric. The Skill's checklist enforces these rules before the review is finalized.