What problem does it solve?
When a PR crisis hits — a viral complaint, a misleading post, a coordinated brand attack, or a legal exposure — teams often react too slowly, respond emotionally, or say the wrong thing publicly. This Skill provides a structured playbook so the response is classified, approved, and executed within defined time windows.
Core Features & Use Cases
- L1-L5 Severity Classification: Sorts incidents into operational, content, reputation, brand-attack, and legal/compliance levels, each with a defined response window from immediate to 4 hours.
- Hour-by-Hour Response Plan: Produces a Markdown output covering initial assessment, a 0-1h/1-4h/4-24h/day 2-7 action timeline, approved messaging, internal task owners, and sentiment monitoring.
- Escalation Matrix and Do-Not-Do List: Defines who handles each level, who must be informed, and hard rules such as never deleting legitimate negative comments or making public legal statements before counsel review.
- Use Case: A customer complaint thread starts going viral on social media. Use this Skill to classify it as L3, generate the first-four-hours plan with a holding statement, route approval to the leader, and schedule sentiment checks at 24 hours and 7 days.
Quick Start
Use the crisis playbook skill to assess this viral complaint thread and produce a severity classification with an hour-by-hour response plan and holding statement.
