What problem does it solve?
Helps product teams design rigorous A/B tests that produce trustworthy, actionable results rather than ambiguous or misleading outcomes by guiding hypothesis definition, metric selection, sample sizing, validity checks, and analysis planning.
Core Features & Use Cases
- Falsifiable Hypotheses: Templates and guidance to craft a clear, mechanism-driven hypothesis that can be proven wrong.
- Metric Selection & Guardrails: Choose a primary metric, define guardrail metrics, and ensure sensitivity and measurability within the test window.
- Sample Size & Duration: Calculate required sample size from baseline conversion, MDE, power, and significance and estimate test duration; flag tests likely to run too long.
- Validity & Analysis Plan: Pre-launch checks (SRM, assignment consistency, leakage), novelty effect considerations, and a pre-specified analysis plan including decision rules for inconclusive or marginal results.
- Context-aware guidance: Reads product stage and analytics baseline to warn against testing pre-PMF products and to pull baseline conversion rates for calculations.
Quick Start
Design an A/B test to evaluate whether the new onboarding flow increases signup conversion by specifying the falsifiable hypothesis, primary metric, baseline conversion rate, minimum detectable effect, statistical power, and expected test duration.