What problem does it solve?
Manually calculating A/B test sample sizes, designing rigorous test plans, and analyzing results with proper statistical validation is time-consuming and error-prone for growth and marketing teams, leading to underpowered tests or incorrect business decisions.
Core Features & Use Cases
- Sample Size Calculation: Compute required sample sizes for conversion rate experiments with configurable significance levels, statistical power, and minimum detectable effect.
- Test Plan Generation: Create comprehensive test plans with hypothesis documentation, timeline estimation, traffic allocation, and pre-launch checklists.
- Statistical Result Analysis: Analyze test results with two-proportion z-tests, confidence intervals, effect size metrics, and clear ship/no-ship recommendations.
- Use Case: A product team testing a new homepage CTA button can use this skill to calculate the required sample size, generate a full aligned test plan, and analyze final results to make a data-driven launch decision.
Quick Start
Use the ab-test-setup skill to calculate the required sample size for a homepage CTA A/B test with a 5% baseline conversion rate and 10% minimum detectable effect, then generate a full test plan and analyze the final results for a ship decision.