What problem does it solve?
Helps teams plan, design, and run A/B tests and experiments that produce statistically valid, actionable results by removing ambiguity around hypotheses, sample size, metrics, and analysis steps. Reduces common mistakes like peeking, underpowered tests, and poorly chosen primary metrics so decisions are data-driven and defensible.
Core Features & Use Cases
- Hypothesis Framework: Structured template for writing clear, testable hypotheses tied to measurable outcomes.
- Sample Size & Duration Guidance: Quick reference tables, duration formulas, and adjustments for multiple variants and low-traffic scenarios.
- Design & Traffic Allocation: Recommendations for A/B, A/B/n, multivariate, and split-URL tests plus safe allocation strategies.
- Metrics & Guardrails: Help selecting primary, secondary, and guardrail metrics and interpreting statistical significance and effect size.
- Implementation Checklist & Templates: Pre-launch QA, tracking verification, documentation templates, and analysis/report templates for stakeholder communication.
- Use Cases: Landing page CTA tests, pricing experiments, signup funnel changes, feature rollout experiments, and multivariate layout tests.
Quick Start
Describe the change, baseline conversion, traffic level, target minimum detectable effect, and primary metric and ask for a test plan with hypothesis, sample size estimate, variant descriptions, traffic split, and analysis checklist.