What problem does it solve?
Run statistically rigorous A/B tests to determine whether product page, checkout, or pricing changes actually move conversion and revenue, avoiding false positives from underpowered or early-stopped experiments.
Core Features & Use Cases
- Platform guidance: Recipes for Shopify, WooCommerce, BigCommerce, and custom/headless storefronts including tools like Intelligems, Convert, Nelio, GrowthBook, and LaunchDarkly.
- Sample size planning: Walkthroughs and examples for calculating per-variant sample sizes, selecting power and significance, and enforcing stopping rules.
- Server-side assignment & pricing tests: Recommendations for deterministic, sticky variant assignment to avoid price flicker and ensure consistent customer experiences.
- Analysis and guardrails: How to report revenue per visitor, measure guardrail metrics (returns, cart abandonment), and interpret significance without p-hacking.
Quick Start
Run an A/B test comparing a checkout variant to control, pre-calculate the required sample size for the desired MDE and power, and evaluate results by revenue per visitor after the minimum sample is reached.