Generates ABM content for named accounts using portfolio data and TIPS themes.
npx skills add https://github.com/cogni-work/insight-wave --skill abm-cogni-work
Please help me install this Agent Skill. Skill: abm Source: https://github.com/cogni-work/insight-wave/tree/main/cogni-marketing/skills/abm Command: npx skills add https://github.com/cogni-work/insight-wave --skill abm-cogni-work
Generate hyper-personalized account-based marketing content for named accounts by leveraging portfolio customer data and TIPS strategic themes. This enables tailored account plans, personalized email sequences, and executive briefings that align with each target's context and decision-makers.
Generate ABM content for a specified market and named account, producing the account plan, emails, and briefing files under the content/abm path.
High-intent search queries and answers about installing and using this skill.
Personalized email sequences for named accounts are generated by leveraging portfolio customer profiles and TIPS strategic themes to tailor multi-touch emails to specific roles and buying stages across the funnel.
Executive briefings for target accounts are created by aligning market dynamics with portfolio propositions, using TIPS data and market insights to produce concise strategic summaries for decision-makers.
Account plans for named accounts can be built using portfolio customer data to create comprehensive, stakeholder-driven plans that outline objectives, milestones, and success metrics.
Portfolio customer profiles and TIPS data are required to generate custom landing page copy tailored to a target account and market, producing curated assets and formatted markdown files.
Account-based marketing content automation handles output formatting by generating markdown files structured by market and account slug, while simultaneously updating the content-strategy.json file.
Hyper-personalized ABM content should be used when targeting named accounts across different funnel stages, requiring tailored account plans, email sequences, executive briefings, and custom landing pages.
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