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acquisition-channel-advisor

Evaluate acquisition channels using CAC, LTV, payback, retention, NRR, and magic number.

8|1|Updated Dec 28, 2025
Search Tags:#scalability#go-to-market#unit economics#growth marketing#acquisition channels#channel optimization
One-click install
npx skills add https://github.com/officebeats/beats-pm-kit --skill acquisition-channel-advisor-officebeats
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: acquisition-channel-advisor
Source: https://github.com/officebeats/beats-pm-kit/tree/main/.agent/skills/acquisition-channel-advisor
Command: npx skills add https://github.com/officebeats/beats-pm-kit --skill acquisition-channel-advisor-officebeats

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) and assets (resource) components.

What problem does it solve?

This Skill helps product managers make data-driven decisions about allocating marketing budget by evaluating the effectiveness and scalability of different customer acquisition channels.

Core Features & Use Cases

  • Unit Economics Analysis: Evaluates CAC, LTV, LTV:CAC ratio, and payback period for each channel.
  • Customer Quality Assessment: Analyzes retention, churn, NRR, and ICP fit for customers acquired through each channel.
  • Scalability Evaluation: Assesses Magic Number, addressable volume, and CAC trends to determine growth potential.
  • Use Case: Decide whether to increase investment in content marketing, test new strategies for paid social, or cut underperforming channels like trade shows, backed by financial and customer data.

Quick Start

Evaluate the effectiveness of our paid social media acquisition channel.

Frequently Asked Questions about acquisition-channel-advisor

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I evaluate customer acquisition channels for unit economics and ROI?▼

Evaluating acquisition channels for ROI requires analyzing unit economics like CAC, LTV, LTV:CAC ratio, and payback period to determine channel effectiveness and guide budget allocation for sustainable growth.

What is the best way to optimize our go-to-market channel mix for scalability?▼

Optimizing go-to-market channel mix involves assessing the Magic Number, addressable volume, and CAC trends to determine growth potential and decide whether to scale, test, or kill specific acquisition channels.

How can I assess customer quality and retention for different marketing channels?▼

Assessing customer quality by channel requires analyzing retention rates, churn, Net Revenue Retention (NRR), and Ideal Customer Profile (ICP) fit to ensure acquired customers deliver sustainable long-term value.

When should I cut an underperforming acquisition channel versus testing new strategies?▼

You should cut an underperforming acquisition channel when financial and customer data show poor unit economics, weak retention, and low scalability, or test new strategies if underlying metrics indicate untapped growth potential.

How do I use the Magic Number and CAC trends to allocate marketing budget?▼

Using the Magic Number and CAC trends to allocate marketing budget provides a data-driven approach to scaling high-performing acquisition channels and divesting from inefficient ones for optimal GTM strategies.

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