ad-budget-optimizer

Reallocate ad spend across campaigns and channels to maximize ROAS and meet CPA targets.

2|Updated Apr 11, 2026

Search Tags:#attribution #roas #budget-optimization #performance-marketing #campaign-analysis #ad-spend #marginal-roas

Ready to run

npx skills add https://github.com/ekatasingh1107/b2b-gtm-skills --skill ad-budget-optimizer

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: ad-budget-optimizer
Source: https://github.com/ekatasingh1107/b2b-gtm-skills/tree/main/skills/composites/ad-budget-optimizer
Command: npx skills add https://github.com/ekatasingh1107/b2b-gtm-skills --skill ad-budget-optimizer

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps reallocate ad budgets across campaigns and channels to improve blended ROAS, lower CPA, and increase qualified leads while respecting business goals and data constraints.

Core Features & Use Cases

Normalize and ingest campaign performance from CSV, JSON, or natural-language input and calculate missing metrics (ROAS, CPA, CVR, CTR).
Classify campaigns into performance tiers, estimate marginal ROAS curves, rank scale/cut opportunities, and generate a structured reallocation plan with projected impact and timelines.
Provide diagnostic recommendations (landing-page audits, campaign restructures), risk-tolerance based reallocation rules, and scenario modeling for best/base/worst outcomes; example use case: shift a $5k/month Google+Meta portfolio toward high-ROAS search campaigns to hit target CPA.

Quick Start

Optimize my ad budget across campaigns using this CSV of campaign performance and my target ROAS.

Frequently Asked Questions about ad-budget-optimizer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I reallocate ad spend across campaigns to maximize ROAS?▼

To maximize ROAS, ingest campaign performance data from CSV, JSON, or natural language to classify performance tiers, estimate marginal ROAS curves, and generate a structured reallocation plan with projected impact and timelines.

What is marginal ROAS analysis for performance marketing?▼

Marginal ROAS analysis estimates return curves for each campaign to rank scale and cut opportunities, classifying campaigns into performance tiers to improve blended ROAS and lower CPA.

Can I optimize budgets across Google, Meta, and LinkedIn channels simultaneously?▼

Yes, you can optimize budgets across Google, Meta, and LinkedIn simultaneously by normalizing multi-channel paid media portfolio data to classify campaign performance and reallocate spend under specific business constraints.

How do I hit my target CPA using a campaign reallocation plan?▼

Hit your target CPA by applying risk-tolerance based reallocation rules and scenario modeling, shifting spend toward high-ROAS campaigns while outputting a structured plan with best, base, and worst outcome projections.