ad-budget-optimizer
CommunityMaximize ROAS by reallocating ad spend
Marketing & Sales#attribution#roas#budget-optimization#performance-marketing#campaign-analysis#ad-spend#marginal-roas
Authorekatasingh1107
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill helps reallocate ad budgets across campaigns and channels to improve blended ROAS, lower CPA, and increase qualified leads while respecting business goals and data constraints.
Core Features & Use Cases
- Normalize and ingest campaign performance from CSV, JSON, or natural-language input and calculate missing metrics (ROAS, CPA, CVR, CTR).
- Classify campaigns into performance tiers, estimate marginal ROAS curves, rank scale/cut opportunities, and generate a structured reallocation plan with projected impact and timelines.
- Provide diagnostic recommendations (landing-page audits, campaign restructures), risk-tolerance based reallocation rules, and scenario modeling for best/base/worst outcomes; example use case: shift a $5k/month Google+Meta portfolio toward high-ROAS search campaigns to hit target CPA.
Quick Start
Optimize my ad budget across campaigns using this CSV of campaign performance and my target ROAS.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: ad-budget-optimizer Download link: https://github.com/ekatasingh1107/b2b-gtm-skills/archive/main.zip#ad-budget-optimizer Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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