ad-creative-brief

What problem does it solve?

Ad creative often arrives to designers without clear objectives, brand alignment, or format specifications, causing rework and inconsistent performance. This Skill converts campaign goals, ICP context, and brand constraints into a single, actionable brief that designers and media teams can execute immediately.

Core Features & Use Cases

• Structured creative brief generation that includes objective, target audience, key message hierarchy, tone calibration, mandatory brand elements, and deliverables.
• Format-specific specifications for Meta, Instagram Stories/Reels, LinkedIn, and Google Display plus video guidance and recommended sizes, text limits, and CTAs.
• Variation and A/B test planning with recommended variables, sample splits, success metrics, and minimum sample guidance for statistical significance.
• Use case: hand off a LinkedIn sponsored content brief that aligns with agency outreach.tone and ICP segments and includes three headline options, visual direction, and exportable JSON for downstream tools.

Quick Start

Create an ad brief for a Meta campaign promoting our CRO audit service targeting US D2C founders using agency.config.json for brand voice and audience context.