What problem does it solve? Writing ad creative at scale is slow and ungrounded generation produces generic ads that do not convert. This Skill generates headlines, descriptions, primary text, static concepts, and video ad scripts that respect each platform's character limits and trace every claim to real source material like winning ads, customer reviews, and ad comments. ## Core Features & Use Cases - Four operating modes: generate from scratch, iterate from performance data (CTR, CPC, conversion rate), produce grounded static batches at volume, and run a creative strategy loop that decides which ads are worth making before making them. - Platform spec enforcement: validates every headline and description against Google RSA (30/90 chars), Meta (125/40/30), LinkedIn (150/70/100), TikTok, and Twitter/X limits before delivery. - Format libraries: tiered catalogs for static templates, iOS-native reveal videos (iMessage, ChatGPT, Notes, AirDrop), faceless motion videos, and UGC short-form formats, plus a creative review page template for client approval. - Use Case: A DTC brand with a stalled Meta account provides its reviews export and ad performance data; the Skill diagnoses exploration state, synthesizes evidence-ranked concepts, and produces a capacity-checked monthly slate with production tiers. ## Quick Start Ask the assistant to generate Meta ad variations for your product using the ad-creative skill, providing your value proposition, target audience, and any existing performance data.