What problem does it solve? Producing ad creative at scale is slow and often ungrounded: teams write generic copy that ignores platform character limits, lacks real customer language, and never learns from performance data. This Skill generates headlines, descriptions, primary text, static concepts, and video ad scripts that respect each platform's specs and trace back to real evidence. ## Core Features & Use Cases - Four operating modes: generate from scratch, iterate from performance data (CTR, CPC, conversion rate), produce scaled grounded static batches, and run a creative strategy loop with evidence-ranked concepts and a monthly retro. - Platform spec enforcement: validates every headline and description against Google RSA (30/90 chars), Meta (125/40/30), LinkedIn (150/70/100), TikTok, and Twitter/X limits before delivery. - Format libraries: static ad templates tiered SāF by funnel role, iOS-native reveal video ads (iMessage, ChatGPT, Notes, AirDrop), faceless motion videos, and UGC/short-form formats with the 720x1200 safe-zone spec. - Use Case: A DTC brand with a stalled Meta account provides its reviews export and ad performance data; the Skill diagnoses exploration state, builds an evidence-ranked monthly slate of concepts, and delivers a client-ready HTML creative review page. ## Quick Start Ask the assistant to generate Meta ad creative for your product with its value proposition and target audience, or paste existing ad performance data to iterate on winning angles.