ad-frameworks

What problem does it solve?

This Skill solves the problem of ad copy that feels random, fails to match the audience’s awareness level, and underperforms because the structure and CTA are missing or inconsistent.

Core Features & Use Cases

• Framework selection & audience-fit guidance: Choose the right structure (AIDA, PAS, BAB, 4Us, FAB, or HSO) based on where the audience is in the Schwartz awareness model.
• Beat-by-beat conversion structure: Turn ad writing into a checklist with timing guidance and clear roles for each section of the ad.
• Persuasion quality checks: Apply the 4Us heuristic to claims and use FAB to translate features into user benefits.
• Copywriting applications: Build scripts for short-form video (TikTok/Reels/Shorts), landing-page hero sections, and direct-response body copy with an explicit CTA.
• Practical decision support: Use decision rules to map common scenarios (paid vs organic, problem-aware vs cold, transformation vs info-only) to the best framework.

Quick Start

Ask the AI to rewrite your ad script using the PAS or AIDA framework selected for the audience’s awareness stage, ensuring a single explicit CTA and running every claim through the 4Us checklist.