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ad-test-designer

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Design and analyze A/B and incrementality tests for paid ads.

Marketing & Sales#A/B testing#statistical analysis#advertising#paid ads#campaign optimization
Authoraaron-he-zhu
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill addresses the need for designing, setting up, and analyzing A/B and incrementality tests for paid advertising campaigns, providing actionable insights and recommendations.

Core Features & Use Cases

  • Experiment Design: Create A/B/n tests for creative/landing pages, incrementality tests, and more.
  • Statistical Interpretation: Analyze test results to determine statistical significance and practical effects.
  • Decision Support: Generate recommendations based on precommitted action rules and guardrails.
  • Use Case: If you're planning a new A/B test for a paid ad campaign, use this Skill to design the test, set up the experiment, and analyze the results to determine if the changes made were effective.

Quick Start

Use the ad-test-designer skill to design an A/B test for two landing-page hero variants. Baseline CVR is 3%, I want to detect a 15% lift. Goal is DR.

Dependency Matrix

Required Modules

None required

Components

scriptsreferences

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: ad-test-designer
Download link: https://github.com/aaron-he-zhu/aaron-marketing-skills/archive/main.zip#ad-test-designer

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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