What problem does it solve?
Ad attribution measurement for iOS campaigns while preserving user privacy and avoiding exposure of user-level identifiers.
Core Features & Use Cases
- Privacy-preserving attribution: Uses crowd anonymity tiers and aggregate identifiers instead of device/user tracking.
- Publisher ↔ Advertiser setup: Configures publisher-side impression eligibility and advertiser-side conversion value updates.
- Attribution + postback handling: Registers and processes ad impressions (view and click) and receives signed postbacks for installs and re-engagements.
- SKAdNetwork interoperability: Coexists with SKAdNetwork and uses the same style of ad network identifiers.
- Re-engagement measurement (iOS 18+): Adds re-engagement eligible impressions and handles re-engagement open signals via universal links.
Quick Start
Use the adattributionkit skill to set up publisher and advertiser components that register impressions, update conversion values on first launch, and handle signed postbacks for conversion reporting.