ads

Optimize paid advertising campaigns across Google, Meta, LinkedIn, Twitter, and TikTok.

2|Updated Jun 28, 2026
One-click install
npx skills add https://github.com/AureliusIvan/ai-geo-by-ivan --skill ads-aureliusivan
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: ads
Source: https://github.com/AureliusIvan/ai-geo-by-ivan/tree/main/skills/ads
Command: npx skills add https://github.com/AureliusIvan/ai-geo-by-ivan --skill ads-aureliusivan

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill streamlines the creation, management, and optimization of paid advertising campaigns across major platforms, ensuring your budget is spent efficiently to drive conversions.

Core Features & Use Cases

  • Campaign Strategy & Structure: Provides best-practice frameworks for account organization, naming conventions, and budget allocation.
  • Platform-Specific Optimization: Offers actionable levers for improving CPA, CTR, and ROAS on Google, Meta, LinkedIn, Twitter, and TikTok.
  • Use Case: If you are launching a new B2B SaaS product, use this skill to structure your Google Ads account, define negative keyword lists, and set up retargeting funnels to maximize demo requests.

Quick Start

Use the ads skill to audit my current Google Ads campaign structure and suggest improvements for reducing cost per lead.

Frequently Asked Questions about ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize paid advertising campaigns across Google and Meta to improve ROAS?

You can optimize paid advertising campaigns by applying strategic campaign structuring and data-driven adjustments. This involves refining audience targeting, executing creative testing, and ensuring rigorous conversion attribution to maximize return on ad spend.

What is the best way to structure a Google Ads account for a B2B SaaS product?

The best way to structure a Google Ads account for B2B SaaS is using best-practice frameworks for organization, naming conventions, and budget allocation. This includes defining negative keyword lists and setting up retargeting funnels to maximize demo requests.

How do I scale PPC budgets without losing performance on LinkedIn and TikTok?

You scale PPC budgets without losing performance by applying platform-specific optimization levers for CPA, CTR, and ROAS. This requires data-driven adjustments to audience targeting and creative testing tailored to LinkedIn and TikTok constraints.

Does this approach support conversion tracking and attribution for performance marketing?

Yes, this approach fully supports conversion tracking and attribution for performance marketing. It adheres to platform-specific constraints while applying rigorous conversion attribution to ensure your budget is spent efficiently to drive conversions.

How do I audit my current ad campaign structure to reduce cost per lead?

You audit your ad campaign structure to reduce cost per lead by evaluating account organization and budget allocation against best-practice frameworks. This identifies opportunities to refine audience targeting and improve overall conversion tracking efficiency.