What problem does it solve?
Campaign planning for paid advertising often requires converting brand DNA and audit insights into organized concepts and copy briefs. This skill automates that process by consuming brand-profile.json and optional audit data to produce a campaign-brief.md with structured concepts, messaging pillars, and a ready-to-use copy deck.
Core Features & Use Cases
- Brand DNA to brief: translates brand voice, visuals, and audience into a coherent Brand DNA summary and campaign concepts.
- Audit-aware optimization: reads optional ADS-AUDIT-REPORT.md to address weaknesses like creative fatigue, tracking gaps, and wasted spend.
- Platform-ready output: generates multi-platform concepts and a copy brief suitable for writers and designers.
- Sequential workflow orchestration: coordinates creative-strategist and copy-writer steps to produce a complete campaign brief.
- Output artifacts: writes campaign-brief.md in the current directory for downstream steps.
Quick Start
Run /ads create in the directory containing brand-profile.json (and optional audit data) to generate a campaign-brief.md.