ads-google

Perform a Google Ads audit by running 74 predefined checks across Search, Display, YouTube, and Performance Max campaigns to detect wasted spend, track conversions, and generate an optimization action plan.

A Google Ads health score is a 0-100 rating calculated by benchmarking your account against Google-specific performance standards, evaluating campaign structure, keywords, ads, and settings to highlight areas for improvement.

You can automate Google Ads campaign analysis using Python libraries to process account data, run predefined checks, and calculate performance metrics for Search, Performance Max, and Display campaigns.

Google Ads optimization requires direct access to your account data to evaluate campaign settings, conversion tracking, and keyword performance, ensuring the audit generates accurate optimization insights.

The best way to optimize Performance Max campaigns is through a comprehensive audit checking account structure, conversion tracking, and settings against Google-specific benchmarks to produce a targeted findings report.

Auditing your Google Ads account structure is necessary to identify inefficiencies, verify settings, and ensure budgets are well-invested by comparing current performance against established benchmarks.