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Auditing a Google Ads account involves analyzing conversion tracking, campaign structure, keywords, and settings across Search, PMax, Display, YouTube, and Demand Gen campaigns. This process applies 74 weighted checks to identify wasted spend and calculate a 0-100 health score with actionable recommendations.

A Google Ads health score is a 0-100 rating generated by applying 74 weighted checks to your account's conversion tracking, structure, keywords, and settings. It works by evaluating configurations across Search, PMax, and Display campaigns to produce a grade and detailed recommendations.

Yes, you can audit Performance Max campaigns to find optimization insights. The audit analyzes PMax settings and performance alongside Search, Display, YouTube, and Demand Gen campaigns, applying weighted checks to identify wasted spend and generate actionable recommendations.

You need a Google Ads audit before launching new campaigns or during monthly performance reviews. It is required when your accounts suffer from mis-configurations, missing conversion tracking, poor keyword structure, or ineffective campaign settings that lead to sub-optimal ROI and wasted ad spend.

A Google Ads audit report includes a 0-100 health score with a grade, a detailed breakdown of 74 weighted checks, and quick-win recommendations. It also features Performance Max insights, benchmark comparisons, and actionable steps to reduce wasted spend across all campaign types.

Yes, the audit works for Demand Gen and YouTube campaigns. It analyzes settings, keywords, and ads across Search, Performance Max, Display, YouTube, and Demand Gen campaigns, applying weighted checks to identify performance issues and wasted spend.