What problem does it solve?
This Skill provides deep analysis of Microsoft/Bing Ads campaigns, helping to optimize performance, validate Google Ads imports, and leverage unique features like Copilot integration.
Core Features & Use Cases
- Deep Analysis: Evaluates 20 checks with a focus on Google import validation, unique Microsoft features, and cost advantage assessment.
- Technical Setup: Checks for correct UET tag installation, enhanced conversions, and Google Ads import validation.
- Syndication & Bidding: Reviews search partner network, audience network usage, and bidding strategies.
- Campaign Structure: Assesses campaign structure, budget proportionality, and LinkedIn profile targeting.
- Creative & Extensions: Evaluates ad copy optimization, multimedia ads, and Microsoft-specific extensions.
- Settings & Performance: Analyzes Copilot chat placement, conversion goal configuration, and CPC vs Google comparison.
- Google Import Validation: Validates campaign structure, ad groups, keywords, and extensions.
Quick Start
Analyze your Microsoft Ads campaign using the ads-microsoft skill.