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ads-plan

Generates strategic paid advertising plans with budgeting, targeting, and phased rollout timelines for PPC/media buying campaigns.

8|5|Updated Feb 18, 2026
Search Tags:#creative brief#conversion tracking#ads#ppc strategy#campaign architecture#marketing roadmap#budget planning
One-click install
npx skills add https://github.com/shenxingy/Clade --skill ads-plan-shenxingy
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-plan
Source: https://github.com/shenxingy/Clade/tree/main/configs/skills/ads-plan
Command: npx skills add https://github.com/shenxingy/Clade --skill ads-plan-shenxingy

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes assets (resource) components.

What problem does it solve?

This Skill helps you replace vague advertising ideas with a structured, budgeted paid advertising plan that covers platforms, campaign architecture, creative strategy, tracking setup, and a phased rollout.

Core Features & Use Cases

  • Strategic paid advertising planning: Produces platform selection and a full campaign architecture tailored to your business type and goals.
  • Budget and pacing guidance: Builds a 70/20/10 budget allocation plan and an implementation timeline for learning, optimizing, and scaling.
  • Creative + tracking deliverables: Generates a creative brief aligned to funnel stages and a tracking setup checklist to verify conversions before launch.
  • Use Case Example: For a new e-commerce product launch, it helps you decide between Meta prospecting vs Google Shopping, plan retargeting windows, outline creative production quantities, and create a step-by-step launch timeline with KPI targets.

Quick Start

Use the ads-plan skill to generate a complete advertising strategy by providing your business type, goals, budget range, target audience, and timeline.

Frequently Asked Questions about ads-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a complete PPC strategy from scratch?▼

A complete PPC strategy requires platform selection, campaign architecture, budget allocation, creative strategy, tracking setup, and a phased implementation roadmap. This plan structures those elements into a unified rollout timeline with defined KPI targets.

What is the best way to allocate a paid advertising budget across campaigns?▼

Budget allocation for paid advertising is commonly structured using a 70/20/10 split across learning, optimizing, and scaling phases. This approach divides funds across prospecting, mid-funnel consideration, and retargeting campaigns to balance reach and conversion focus.

How do I set up conversion tracking before launching an ad campaign?▼

Conversion tracking setup involves creating a checklist to verify conversions across selected ad platforms prior to launch. This process ensures tracking mechanisms are correctly configured to measure KPI targets and pacing for conversion-focused campaigns.

Can I use this to plan ads for both brand protection and prospecting?▼

Yes, this planning approach supports multiple scenarios including brand protection, prospecting, mid-funnel consideration, conversion-focused campaigns, and retargeting. It maps specific campaign architectures and creative strategies to each funnel stage.

How do I structure a creative brief for different ad funnel stages?▼

A creative brief for ad funnel stages should align messaging and creative production quantities to specific audience intent levels. This structure outlines creative requirements for prospecting versus retargeting windows across common ad platforms.

How do I choose between Meta prospecting and Google Shopping for a product launch?▼

Platform selection for a product launch depends on comparing Meta prospecting reach versus Google Shopping conversion intent. A strategic paid advertising plan evaluates business type, target audience, and goals to recommend the optimal campaign architecture.

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