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TarzanGhimire
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ads-server-side-tracking

Audit server-side tracking configurations for Google Ads, Meta, and CAPI Gateway.

Updated May 24, 2026
Search Tags:#Google Ads#server-side tracking#event deduplication#Meta CAPI#sGTM
One-click install
npx skills add https://github.com/TarzanGhimire/Claude-Ads-Skill --skill ads-server-side-tracking-tarzanghimire
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-server-side-tracking
Source: https://github.com/TarzanGhimire/Claude-Ads-Skill/tree/main/skills/ads-server-side-tracking
Command: npx skills add https://github.com/TarzanGhimire/Claude-Ads-Skill --skill ads-server-side-tracking-tarzanghimire

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill provides a comprehensive audit of server-side tracking implementations, ensuring accurate conversions and data integrity across various platforms.

Core Features & Use Cases

  • Server-Side GTM Audit: Inspects server-side Google Tag Manager (sGTM) configurations.
  • Meta CAPI Gateway Validation: Checks Meta Conversions API (CAPI) Gateway setups for event matching quality (EMQ).
  • Event Deduplication Analysis: Ensures event deduplication via event_id for data accuracy.
  • Pixel Debugging & PII Hashing: Validates pixel setup and PII hashing discipline for privacy compliance.

Quick Start

Run 'ads-server-side-tracking' to audit the server-side tracking for your Google Ads account.

Frequently Asked Questions about ads-server-side-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit server-side tracking for Google Ads and Meta CAPI configurations?▼

To audit server-side tracking, this Skill inspects your server-side Google Tag Manager (sGTM) and Meta Conversions API (CAPI) Gateway setups to ensure accurate event tracking and enhanced analytics conversions.

What is event deduplication in server-side tracking and why does it matter?▼

Event deduplication uses event_id parameters to prevent duplicate conversions. This Skill analyzes your server-side tracking configurations to ensure deduplication is working correctly for accurate data matching across platforms.

How can I check Meta CAPI Gateway event matching quality (EMQ) for my conversions?▼

To check Meta CAPI event matching quality (EMQ), this Skill validates your Conversions API Gateway setups by inspecting pixel configurations and verifying PII hashing discipline for privacy compliance and accurate event tracking.

Do I need server-side Google Tag Manager (sGTM) to audit Meta Conversions API and Google Ads tracking?▼

Yes, auditing server-side tracking requires existing server-side tag management and event firing capabilities. This Skill inspects your sGTM configurations to validate event tracking and deduplication for Google Ads and Meta platforms.

Why does my server-side tracking show inaccurate conversions despite having Meta CAPI and sGTM set up?▼

Inaccurate server-side tracking often stems from improper event deduplication or pixel setup issues. This Skill audits your configurations to identify PII hashing errors, missing event_id parameters, and EMQ quality gaps.

Can I validate PII hashing discipline for privacy compliance in my server-side tracking setup?▼

Yes, you can validate PII hashing discipline for privacy compliance. This Skill audits your server-side tracking configurations to inspect pixel debugging and PII hashing practices across Google Ads and Meta CAPI Gateway implementations.

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