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ads-strategist

Plans and optimizes Thai-market digital campaigns across Meta, Google, TikTok, Line and marketplace ads.

14|6|Updated Apr 16, 2026
Search Tags:#ads#creative-brief#performance-audit#budget-allocation#campaign-structure#bid-strategy#audience-strategy
One-click install
npx skills add https://github.com/aiunlocked1412/claude-skill-unlock --skill ads-strategist
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-strategist
Source: https://github.com/aiunlocked1412/claude-skill-unlock/tree/main/skills/02-marketing/ads-strategist
Command: npx skills add https://github.com/aiunlocked1412/claude-skill-unlock --skill ads-strategist

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Many businesses and marketing teams waste budget and underperform because they lack a coherent multi-platform ad structure, audience strategy, creative specifications, and budget/bid plan tailored to the Thai market. This Skill consolidates platform-specific best practices and audit checks so non-expert teams can plan, launch, and optimize ads with higher ROI and less guesswork.

Core Features & Use Cases

  • Campaign Architecture: Provides recommended account → campaign → ad set → ad structures for Meta, Google, TikTok, Line and marketplace ads.
  • Audience Strategy: Crafts funnel-based audience segments (top/mid/bottom/loyalty) and practical interest/lookalike/retargeting setups for Thailand.
  • Creative Briefs & Specs: Generates platform-specific hooks, body, CTA, and format requirements for production teams.
  • Budget & Bid Guidance: Recommends budget splits by funnel, minimum daily spends per platform, and bid strategy (CPC/CPM/CPA/ROAS) with scaling rules.
  • Performance Audit & Hand-off: Diagnoses CTR/CVR/CPM/ROAS issues and produces optimization steps and an exportable launch timeline.
  • Use Case Example: Build a full ads strategy and launch timeline for an e-commerce apparel brand selling in Bangkok, including campaign naming conventions, audience lists, creative briefs, and suggested budget allocation.

Quick Start

Use the ads-strategist to create a full ads strategy for an online fashion store in Bangkok with a 50,000 THB monthly budget including campaign structure, audience segments, creative brief, budget split, and launch timeline.

Frequently Asked Questions about ads-strategist

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure multi-platform digital ad campaigns for the Thai market?▼

To structure multi-platform digital ad campaigns for the Thai market, define platform-specific account, campaign, ad set, and ad hierarchies for Meta, Google, TikTok, Line, and marketplaces. This ensures coherent architecture and reduces wasted budget across channels.

What is the best way to allocate budget and bids across Meta, Google, and TikTok in Thailand?▼

The best way to allocate budget and bids across Meta, Google, and TikTok is to apply funnel-based budget splits, adhere to minimum daily spends, and select CPC, CPM, CPA, or ROAS bid strategies with clear scaling rules tailored for the Thai market.

How do I create audience targeting segments for Thailand digital ads?▼

Creating audience targeting segments for Thailand digital ads involves building funnel-based groups for top, mid, bottom, and loyalty stages. Set up practical interest, lookalike, and retargeting audiences specific to the local market to improve ROI.

Can I generate creative briefs and specs for Line and TikTok ads?▼

Yes, you can generate creative briefs and specs for Line and TikTok ads. The process produces platform-specific hooks, body copy, calls-to-action, and format requirements needed by production teams to launch effective campaigns.

How do I audit digital ad performance metrics like CTR and ROAS?▼

To audit digital ad performance metrics like CTR and ROAS, diagnose issues across click-through, conversion, cost per mille, and return on ad spend. This identifies underlying problems and produces actionable optimization steps and launch timelines.

Does this ads strategy approach work for an e-commerce brand starting in Bangkok?▼

Yes, this ads strategy approach works for an e-commerce brand starting in Bangkok. Given your platform, objective, product, audience, and budget, it outputs campaign naming conventions, audience lists, creative briefs, and a suggested budget allocation.

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