ads-strategist

What problem does it solve?

Many businesses and marketing teams waste budget and underperform because they lack a coherent multi-platform ad structure, audience strategy, creative specifications, and budget/bid plan tailored to the Thai market. This Skill consolidates platform-specific best practices and audit checks so non-expert teams can plan, launch, and optimize ads with higher ROI and less guesswork.

Core Features & Use Cases

• Campaign Architecture: Provides recommended account → campaign → ad set → ad structures for Meta, Google, TikTok, Line and marketplace ads.
• Audience Strategy: Crafts funnel-based audience segments (top/mid/bottom/loyalty) and practical interest/lookalike/retargeting setups for Thailand.
• Creative Briefs & Specs: Generates platform-specific hooks, body, CTA, and format requirements for production teams.
• Budget & Bid Guidance: Recommends budget splits by funnel, minimum daily spends per platform, and bid strategy (CPC/CPM/CPA/ROAS) with scaling rules.
• Performance Audit & Hand-off: Diagnoses CTR/CVR/CPM/ROAS issues and produces optimization steps and an exportable launch timeline.
• Use Case Example: Build a full ads strategy and launch timeline for an e-commerce apparel brand selling in Bangkok, including campaign naming conventions, audience lists, creative briefs, and suggested budget allocation.

Quick Start

Use the ads-strategist to create a full ads strategy for an online fashion store in Bangkok with a 50,000 THB monthly budget including campaign structure, audience segments, creative brief, budget split, and launch timeline.