aeo-scorecard

AI visibility measures how often your brand appears in AI chat responses across multiple platforms. The AEO Scorecard tracks share of voice—your citation percentage relative to competitors—by evaluating priority queries weekly or monthly across all four major AI systems, then generates reports showing competitive positioning.

The four core AEO metrics are AI Visibility, AI Share of Voice, AI Citations, and Referral Demand. Referral demand is captured via post-purchase surveys and integrated with HubSpot AEO Grader and XFunnel tracking to quantify how AI recommendations drive actual customer acquisition.

Yes. The AEO Scorecard includes Google Analytics 4 bot-tracking setup to separate AI crawler visits from organic traffic, allowing you to isolate referral volume driven by AI chat platform citations and measure their impact on site performance.

Create a standardized AEO scorecard template, define target thresholds for each of the four metrics, and configure weekly or monthly report generation from HubSpot AEO Grader and XFunnel. This establishes baseline KPIs and tracks progress across all monitored AI platforms.

AI Citations count how many times your brand is mentioned in AI responses. Share of Voice expresses your citations as a percentage of all competitive citations in the same query results, showing relative market presence among competitors in AI-driven answers.

Integration with HubSpot AEO Grader and XFunnel is included in the Scorecard's functional requirements for measurement and tracking. Post-purchase surveys complement these tools to capture referral demand data needed for complete visibility reporting.