afa-retain

Diagnose DTC retention health and generate ICE-prioritized action plans.

138|39|Updated Apr 29, 2026
One-click install
npx skills add https://github.com/afadtc/afa-dtc-skills --skill afa-retain
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: afa-retain
Source: https://github.com/afadtc/afa-dtc-skills/tree/main/afa-retain
Command: npx skills add https://github.com/afadtc/afa-dtc-skills --skill afa-retain

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

DTC brands often struggle to understand and act on retention, leading to squandered LTV opportunities. This Skill provides a structured, data-driven framework to diagnose retention health, prioritize actions, and orchestrate cross-functional efforts across cohorts, subscriptions, and loyalty programs.

Core Features & Use Cases

  • 5-Dimension Retention Health checks (repurchase, value distribution, churn patterns, engagement, retention economics) aligned to category benchmarks.
  • RFM + LTV + JTBD framework to prioritize actions with ICE scoring and cross-channel playbooks.
  • Win-back, subscription defense, loyalty design, and cohort analysis playbooks for ongoing optimization.

Quick Start

Activate the retention engine with your brand data to generate a prioritized, ICE-scored action plan tailored to your data maturity.

Frequently Asked Questions about afa-retain

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I diagnose DTC customer retention and improve LTV using cohort analysis?

You can diagnose DTC retention by analyzing customer lifecycles, churn patterns, and LTV drivers through cohort analysis. This process applies RFM and JTBD frameworks to identify retention health issues and generate ICE-prioritized action plans for maximizing long-term value.

What is the best way to reduce subscription churn and execute win-back campaigns?

The best way to reduce subscription churn is by applying subscription defense and win-back playbooks based on churn pattern diagnostics. This approach uses RFM scoring to identify at-risk subscribers and prioritize cross-channel retention actions to recover squandered LTV.

How do I prioritize retention actions for non-subscription DTC brands?

You prioritize non-subscription retention actions by applying ICE scoring to your RFM and LTV analysis. This framework evaluates retention opportunities across repurchase rates, value distribution, and engagement dimensions to output a data-driven, prioritized action plan.

Can I analyze loyalty program effectiveness and retention economics with my existing brand data?

Yes, you can analyze loyalty program effectiveness by running a 5-dimension retention health check against category benchmarks. This evaluates retention economics, engagement, and value distribution using your existing brand data maturity to design ongoing loyalty optimization playbooks.

What data do I need to start automated retention cohort analysis and LTV forecasting?

To start automated retention cohort analysis and LTV forecasting, you need your standard brand data exports containing customer transaction histories. The retention engine uses this input to generate diagnostic reports, ICE-scored action plans, and data-driven LTV forecasts.