afa-retain
CommunityAutomated retention playbooks to lift LTV.
Authorafadtc
Version1.0.0
Installs0
System Documentation
What problem does it solve?
DTC brands often struggle to understand and act on retention, leading to squandered LTV opportunities. This Skill provides a structured, data-driven framework to diagnose retention health, prioritize actions, and orchestrate cross-functional efforts across cohorts, subscriptions, and loyalty programs.
Core Features & Use Cases
- 5-Dimension Retention Health checks (repurchase, value distribution, churn patterns, engagement, retention economics) aligned to category benchmarks.
- RFM + LTV + JTBD framework to prioritize actions with ICE scoring and cross-channel playbooks.
- Win-back, subscription defense, loyalty design, and cohort analysis playbooks for ongoing optimization.
Quick Start
Activate the retention engine with your brand data to generate a prioritized, ICE-scored action plan tailored to your data maturity.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: afa-retain Download link: https://github.com/afadtc/afa-dtc-skills/archive/main.zip#afa-retain Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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