affiliate-program-design

What problem does it solve?

This Skill helps ecomm operators design, audit, or relaunch an affiliate program so it produces incremental revenue rather than cannibalizing organic or paid conversions.

Core Features & Use Cases

• Channel mix and performance scoping: pulls affiliate-attributed volume by channel and paid ROAS to surface cannibalization risk.
• Attribution and de-duplication design: defines cookie window, publisher credit rules, and cross-channel last-touch de-duplication to avoid double-paying.
• Publisher-type strategy and fraud prevention: selects commission structure and publisher recruitment strategy (coupon, content, comparison, review) with explicit anti-fraud discipline (e.g., cookie stuffing, self-referral, trademark bidding).
• Economics and incrementality testing: computes real CAC using commission plus network take and cannibalization assumptions, then plans an annual incrementality holdout test.

Quick Start

Ask for an affiliate-program redesign for your store and include how you attribute conversions today (affiliate network vs in-house, attribution model, and whether affiliates are crediting when paid search also ran).