What problem does it solve?
Ensures healthcare marketing teams, agencies, and compliance reviewers avoid regulatory violations and platform takedowns in China by providing clear rules, checklists, and remediation guidance across drugs, devices, medical aesthetics, supplements, and internet healthcare content.
Core Features & Use Cases
- Regulation Mapping: Maps creatives and copy to the Advertising Law, Medical Advertisement Management Measures, NMPA rules, Internet Advertising and Internet Healthcare measures, and data protection laws (PIPL, Data Security Law).
- Content Review & Remediation: Provides a step-by-step compliance checklist, identifies prohibited claims (absolute claims, guarantees, before-and-after imagery), and proposes compliant alternative wording and required approvals.
- Platform & Scenario Guidance: Advises on platform-specific rules and submission requirements for Douyin, Xiaohongshu, WeChat, e-commerce channels, and internet hospitals, and includes risk-rating and crisis response actions.
- Use Case: A medical aesthetics clinic preparing a Douyin ad uses the Skill to remove before-and-after photos, confirm physician qualifications display, obtain the proper review certificate, and adjust copy to avoid appearance-anxiety language.
Quick Start
Ask the specialist to review a marketing post by providing the post copy and publishing channel and request a compliance checklist with required approvals and remediation steps.