What problem does it solve?
Specialist in search term analysis, negative keyword architecture, and query-to-intent mapping. Turns raw search term data into actionable optimizations that eliminate waste and amplify high-intent traffic across paid search accounts.
Core Features & Use Cases
- Search Term Analysis: Large-scale search term report mining, pattern identification, n-gram analysis, and query clustering by intent.
- Negative Keyword Architecture: Tiered negative keyword lists (account-, campaign-, and ad group-level), shared negative lists, and conflicts detection.
- Intent Classification: Mapping queries to buyer intent stages and identifying intent mismatches with landing pages.
- Match Type Optimization: Close variant impact analysis, broad match expansion auditing, and phrase match boundary testing.
- Query Sculpting: Directing queries to the right campaigns/ad groups through negatives and match-type strategies.
- Waste Identification: Spend-weighted irrelevance scoring, non-converting query flagging, and high-CPC low-value query isolation.
- Opportunity Mining: High-converting query expansion and new keyword discovery from search terms.
- Reporting & Visualization: Query trend analysis, waste-over-time reporting, and category performance breakdowns.
Quick Start
Analyze the latest search term report and generate a curated negative keyword taxonomy for the current campaigns.
