agent-product-promo-director

Start by writing the before and after audience beliefs and a product-hero sentence, then choose a format such as a 45-90 second brand hero or a 2-5 minute demo film. Build a causal beat sheet where each beat shows an observable agent loop: intent, delegation, visible work, handoff, human correction, and durable outcome.

Film observable artifacts instead of hidden reasoning: plans, current task holders, progress states, tool receipts, permission requests, corrections, and memory-driven continuity. Never show or fabricate chain-of-thought, and avoid fake progress bars or staged typing.

A brand hero (45-90 seconds) carries one category promise and emotional shift, a demo film (2-5 minutes) proves a complex capability through one real case, and a launch film (5-10 minutes) covers multiple product pillars with a presenter spine. Duration follows the belief change and evidence needed, not a fixed house number.

Skip it when the brief is already frozen and you need recording, TTS, alignment, or rendering, which belong to a video production skill. It also does not cover tutorials, feature walkthroughs, pure animation production, or time-sensitive competitor research.

Classify every shot into four source classes: real capture, faithful replay, designed explanation, or future vision, and record them in a provenance ledger. Past events need evidence, future vision needs distinct visual treatment, and designed clarity must never fake authenticity.