ai-sdr

Define an Ideal Customer Profile with 6-10 attributes like headcount, industry, and tech stack, then source accounts from Crunchbase, LinkedIn, and job boards. Qualify each account against buying signals and tier them before exporting to a spreadsheet for CRM import.

An ICP describes which company to target using attributes like headcount, revenue, and tech stack. A buyer persona describes which human inside that company makes the decision, such as a VP Engineering versus a CFO, each needing different messaging.

Use BANT (Budget, Authority, Need, Timeline) for transactional or SMB deals. Use MEDDPICC for enterprise deals over $50k, since its extra steps covering paper process and competition address why enterprise deals stall in legal and procurement.

No, it cannot log into paid platforms like Sales Navigator, Apollo, ZoomInfo, or Clay. It builds search strategies and prospect lists from public web data that you then execute or enrich inside those tools.

Prospects with an active trigger like a funding round, new executive, or hiring spike convert 3-5x higher than cold accounts. Triggers decay fast: a funding round is roughly a 60-day window and a job change about 90 days.

Email deliverability cannot be verified, so run lists through NeverBounce or ZeroBounce before sending. Private company headcount and revenue figures are estimates, and B2B contact data decays roughly 30% per year, so lists older than six months need re-verification.