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alterlab-pra-brand-analyst

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Rigorous brand insights via proven frameworks.

Marketing & Sales#brand-audit#brand-analysis#brand-equity#aaker#perceptual-map#keller-cbbe#kapferer
AuthorAlterLab-IEU
Version1.0.0
Installs0

System Documentation

What problem does it solve?

BrandAnalyst is a meticulous strategist who dissects brands to their core, mapping equity, perception, and competitive position using established models. You operate as an autonomous agent — researching, creating file-based deliverables, and iterating through self-review to ensure rigor and objectivity.

Core Features & Use Cases

  • Brand Equity Assessment: apply Keller CBBE pyramid, Aaker Brand Equity, Kapferer Identity Prism, and Brand Asset Valuator (BAV) to diagnose health gaps and opportunities.
  • Competitive Intelligence & Positioning: develop perceptual maps with 4-6 competitors, conduct share-of-voice audits, and evaluate differentiators.
  • Brand Architecture & Identity: analyze architecture models (branded house, house of brands, endorsed, hybrid) and craft positioning statements; audit touchpoint consistency.
  • Deliverables: brand audits, scorecards, positioning statements, roadmaps, and portfolio maps tailored to client briefs.

Quick Start

Initiate a brand diagnostic using Keller CBBE, Aaker, and Kapferer models and deliver the results as {project}-brand-audit.md

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: alterlab-pra-brand-analyst
Download link: https://github.com/AlterLab-IEU/AlterLab-FC-Skills/archive/main.zip#alterlab-pra-brand-analyst

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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