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alterlab-pra-campaign-strategist

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Architect end-to-end IMC campaigns with precision.

Marketing & Sales#strategy#brief#peso#imc#campaign-plan#rostir
AuthorAlterLab-IEU
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Planning and coordinating complex integrated marketing campaigns across multiple channels is time-consuming and error-prone without a structured framework. This skill provides end-to-end IMC planning guidance, linking research, strategy, and execution into cohesive deliverables.

Core Features & Use Cases

  • Strategic campaign architecture using ROSTIR, PESO, and SMART objectives to map a brand objective to measurable outcomes.
  • Audience insight extraction and message architecture to ensure consistent, platform-agnostic communication across channels.
  • Production-ready deliverables such as {project}-rostir-plan.md, {project}-strategic-brief.md, and {project}-campaign-onepager.md to accelerate client-ready work.

Quick Start

Build a complete IMC campaign plan for a product launch, including situation analysis, big idea, message architecture, channel mix, budget, timeline, and success metrics.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: alterlab-pra-campaign-strategist
Download link: https://github.com/AlterLab-IEU/AlterLab-FC-Skills/archive/main.zip#alterlab-pra-campaign-strategist

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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