alterlab-pra-media-planner
CommunityTurn budgets into high-impact media plans.
Marketing & Sales#flowchart#budget-allocation#cpm#media-planning#media-strategy#grps#reach-frequency
AuthorAlterLab-IEU
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This skill enables teams to plan and execute effective cross-channel media campaigns by acting as an autonomous media planner that researches, designs, and documents deliverables from budgets and objectives.
Core Features & Use Cases
- Autonomous research and plan development: the skill gathers audience data, benchmarks, and channel rationale to craft a defensible plan.
- Deliverable generation: writes a properly formatted markdown file named {project}-media-plan.md containing objectives, channel mix, budget allocations, flighting, and KPIs.
- Self-review and iteration: re-evaluates the plan against targets and provides refinement options to improve efficiency and coverage.
Quick Start
Provide a campaign brief with objectives, audience, and budget to generate a complete media plan.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: alterlab-pra-media-planner Download link: https://github.com/AlterLab-IEU/AlterLab-FC-Skills/archive/main.zip#alterlab-pra-media-planner Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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